ABN AMRO Private Banking #1 website for wealth management

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ABN AMRO Private Banking has ranked first among 35 leading wealth managers and private banks globally in the annual benchmarking study ‘Websites for Wealth Management 2016’ conducted by the Swiss research company, MyPrivateBanking Research.

Based on an evaluation of our international website and Dutch private banking website, we emerged the overall winner of this year’s ranking with 66 points (out of a maximum of 80). ABN AMRO Private Banking came in top for the fifth consecutive year in a row, getting acclaim for both our desktop and mobile websites. DBS and Charles Schwab came in second and third respectively.

Each website was analysed and scored on four criteria: Navigation, Structure and Design; Content; Interactivity & Social Media. To quote the report: “ABN AMRO should be considered a champion… It has sustained its overall performance to lead the rankings for an impressive fifth consecutive year, with only a few points of housekeeping to address in the mobile website”. 

For more information, see the website of MyPrivateBanking Research